The School of Tourism and Hospitality Management (STHM) of Holy Cross College welcomed Dr. Jay A. Aquino, an Accredited DOT Trainer, for a seminar on Filipino Brand of Service Excellence (FBSE) held at the HCC Library. The seminar gathered students and participants for an engaging learning experience focused on delivering world-class service anchored in authentic Filipino values.

Through interactive discussions and training sessions, participants explored the principles of service excellence that highlight the warmth, sincerity, and professionalism known in Filipino hospitality. Dr. Aquino shared valuable insights on how future tourism and hospitality professionals can embody the Filipino brand of service, placing importance on genuine care, cultural awareness, and a strong sense of responsibility in serving guests and communities.

The FBSE seminar provided students with practical knowledge and inspiration to further develop their service skills, preparing them to meet global industry standards while proudly showcasing the unique hospitality of the Filipino people. As the School of Tourism and Hospitality Management continues to champion excellence in tourism and hospitality education, initiatives like this seminar strengthen the institution’s commitment to delivering service that reflects competence, culture, and heart.