Students from the School of Tourism and Hospitality Management (STHM) of Holy Cross College participated in the academic MICE event titled “From Within to the Horizon: Preserving Pamana Through Digital Innovation in Tourism,” hosted by the Systems Plus College Foundation – College of Hospitality and Tourism Management in Angeles City.

The event gathered students, educators, and industry professionals to discuss the growing role of digital innovation in promoting and preserving cultural heritage within the tourism sector. Through a series of discussions and presentations, participants explored how technology can be utilized to showcase local traditions, protect cultural resources, and enhance the overall tourism experience.

During the event, students were given the opportunity to gain valuable insights from distinguished speakers and experts in the field of tourism and hospitality. The sessions highlighted innovative approaches and emerging trends that integrate digital tools with sustainable tourism practices, emphasizing the importance of preserving cultural heritage while adapting to the evolving demands of the industry.

Participation in the academic MICE event allowed STHM students to broaden their understanding of the tourism landscape and to engage with ideas that encourage creativity, innovation, and responsible tourism development. It also provided them with a platform to connect with fellow students and professionals who share a commitment to advancing the tourism industry. By taking part in events such as this, Holy Cross College continues to support experiential learning opportunities that prepare students to become competent and forward-thinking professionals in the field of tourism and hospitality.